CCI/Canada has things to say.

How is your website helping your camp?

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I recently read a great article on effective website design and it got me thinking about how important a dynamic, functional website is to your camp. Your website is often the first impression potential clients will have of your facility, and it’s definitely in your interest for that impression to be a good one.

When a person with no camp experience or frame of reference is looking to send their child to summer camp, I am willing to bet that they’ll just google it to find one in their area. And I know that they’ll judge your camp by the only part of it that they’ve seen so far: your website. “What kinds of activities do they have? What kinds of things will my child be taught? Is it led by competent professionals? Is it safe? Can I see photos? Will my child have the best time ever?” You get the idea. If your website is outdated, has incorrect information, is difficult to navigate, or just looks bad, that gives a bit of a bad impression.

I realize that as nonprofits, we struggle with having the capability to hire professionals to build our websites. That’s why the good news is: the simpler your site, the better. Here are a few things I think are important for a good camp website:

Beyond just the simple presentation of pertinent information, you can play around with design. It’s great to go with the general theme of your camp. For example, Blue Bronna Wilderness Camp provides a rugged, outdoor experience to campers with backcountry bush camps and out-trips on horseback. As such, their website has a really rugged-looking background theme, with a great photo of a group on horseback near a mountain lake.
Being nonprofits, many of you don’t have the funds to allocate to professional web hosting and design. That’s just a fact of being in camp ministry. But there are some really great, free ways to get your camp an online presence. WordPress will allow you to host a website for free, making use of their page themes and literally thousands of plugins and widgets. And they’ll teach you how to do it.
I encourage you to take a good look at your website and make sure you’re giving the best impression to interested clients. Take a look at what other camps are doing on their websites and learn from them. And if you have any questions about websites, blogs, or social media, feel free to send me an email. I’ll try my best to help you out.
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Here’s a link to the article that inspired this post. It has eight really simple tips for small businesses to improve their website’s usefulness. I think these tips can really apply to nonprofits as well — more specifically, to your camp!
Oh, and by the way — we’re taking our own advice and updating our website. We’ll let you know as soon as our brand new, fresh site is up!
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